Triennale Design Museum 4a edizione
SaloneSatellite. Where tomorrow’s creativity gets its start
Salone Satellite
Padiglioni 22-24
Fiera Milano
Rho (MI)
The 15th edition of the SaloneSatellite looks to the future through technology and its increasing
importance both in our everyday lives and as a locus of invention for the world of design.
The SaloneSatellite celebrates its first 15 years by dedicating the 2012 edition – from 17th to 22nd
April in Pavilions 22 and 24 at the Milan Fairgrounds, Rho – to technology.
The SaloneSatellite has always looked to the future, and it does so again with the theme
“Design<->Technology”, whose overall installation and a special exhibition are dedicated to 15
interpretations by 15 designers, former and current participants in the Satellite: Massimiliano Adami,
Shin Azumi/a Studio, Alessandra Baldereschi, Big Game, Diego Grandi, Tobias Fraenzel, Staffan Holm,
Satyendra Pakhalé, Donata Paruccini, Postfossil, Studio Adriano, Studio Juju, Sebastian Wrong,
Nika Zupanc and Cromatina Design. Alongside them, representing all the design schools and university
departments that have been invited to participate in the SaloneSatellite over the years – and underscoring
the fundamental importance of a good education in the professional formation of an aspiring designer –
is ECAL, Ecole cantonale d’art de Lausanne.
This homage of the SaloneSatellite to technology is necessarily in honor of Steve Jobs, pioneer of the
contemporary world who taught us to dream and to believe in the possibilities of technology and creativity.
Also featured will be a presentation by Paola Antonelli, Senior Curator of the Department of Architecture
and Design at the Museum of Modern Art in New York, who will tell us about the exhibition she staged
there last year, Talk to me. Design and the Communication between People and Objects, dedicated
to the various systems and mechanisms and strange technological contraptions that enable and/or generate
contact between people and objects.
Wednesday 18th April, 2.30 pm, ARENA SaloneSatellite.
In line with this year’s theme, “Design<->Technology”, the SaloneSatellite has decided to publish
the 2012 catalogue in digital format, which will not only be a useful tool but a rich gallery of images
and information. The catalogue, curated by Susanna Legrenzi, is now available as a free download
from App Store and in e-book format from the Cosmit website (www.cosmit.it/en/salonesatellite).
Among the appointments of this edition there are also two other events. The first is the “I SALONI –
SALONESATELLITE AWARD” ceremony, now in its 3rd edition, which will see the 3 best products
for each of the 2 categories represented at the Saloni, Kitchen and Bath, rewarded with a cash prize –
which will surely be appreciated by any struggling young designer. The winners will also be able to avail
themselves of consulting and press office services in order to ensure maximum visibility of their products.
Wednesday 18th April, 1.00 pm, ARENA SaloneSatellite.
The second is a conversation moderated by Fabio Novembre, “It Takes a Bric(k) to Build a House” –
with designers Sebastian Errazuriz (Chile), Mann Singh (India), Gabriele Meldaikyte (Lithuania,
participant in the SaloneSatellite WorldWide Moscow), Pedro Paulo Franco (Brazil), Zuo Yan (China)
and Shahira H. Fahmy (Egypt).
Thursday 19th April, 11.00 am, ARENA SaloneSatellite
As always, the participants – rigorously under 35 – have been chosen by a prestigious Selection
Committee composed of key international figures in the world of design, architecture and communication –
Massimiliano Adami, designer; James Irvine, designer; Pierre Leonforte, journalist; Flavio Maestrini,
Director, Giornale dell’Arredamento; Vanna Meroni, Marketing Director, Meritalia; Benedetta Mori Ubaldini,
designer; Aldo Provini, President, Rapsel; Tommaso Toncelli, Art Director, Toncelli Cucine; Beppe Finessi,
architect/critic; Marva Griffin, curator and organizer, SaloneSatellite.
Alongside the selected few are 17 design schools, of which the following are participating for the first time
at the SaloneSatellite: American University of Sharjah, United Arab Emirates; Art Future Design School,
Russia; Centro de Investigaciones de Diseño Industrial, Mexico; Central Academy of Fine Arts, China;
Enaip-CSF, Italy; Hanseo University, Korea; Istituto Europeo di Design, Spain; Kanazawa College of Art,
Japan; New York Institute of Technology, USA; Politecnico di Milano, Italy; PUC-Pontificia Universidade
do Rio de Janeiro, Brazil; Ss. Cyril and Methodius University, Macedonia; Technical School Wood Art,
Serbia; Universidad Piloto de Colombia, Colombia; Hochschule Darmstadt, Germany; Rhode Island School
Of Design, USA; University of Cambridge, Great Britain.
Like every year, the installation of the SaloneSatellite is designed by Studio Bello Dias
In keeping with its philosophy of supporting young designers, the SaloneSatellite renews its agreement
with ADI (Italian Industrial Design Association), which protects their ideas through a Design Register.
Protection is valid only in Italy.
Milan, 17th April 2012
Press info: Marva Griffin Wilshire
